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Sarah Jo

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A member registered Feb 15, 2019

Recent community posts

Yeah, Google Analytics can be tricky. I found gdpr.eu as a very helpful tool actually. 

This is what they say about analytics when you do not need consent:

  1. Processing is necessary to satisfy a contract to which the data subject is a party.
  2. You need to process the data to comply with a legal obligation.
  3. You need to process the data to save somebody’s life.
  4. Processing is necessary to perform a task in the public interest or to carry out some official function.
  5. You have a legitimate interest to process someone’s personal data. This is the most flexible lawful basis, though the “fundamental rights and freedoms of the data subject” always override your interests, especially if it’s a child’s data.

but if you want to use analytics for marketing, you should get consent. You can read more here: https://gdpr.eu/gdpr-consent-requirements